VP/COO Todd Parnell explains the choices here:
The franchise's front office liked the five finalists for these reasons, according to Parnell:
Flatheads: a kind of catfish commonly found in the James River.
Flying Squirrels: soar in Virginia.
Hambones: paying homage to Virginia ham.
Rock Hoppers: people or animals on river rocks.
Rhinos: alliteration featuring a powerful image.
http://www2.timesdispatch.com/rtd/news/local/article/BASE06_20091005-215802/297659/
I'd like to assume that some better names were nixed in that process and that they truly didn't think these 5 names were the best of the bunch.
Like I said, yesterday... pray for a talented graphic design team to be working on the logo.
rave, rage,
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